It’s About More Than Dressing The Part

We at Tellin are co-creators of active elegance: the progression of smart casual.

If you can’t wait to throw on a pair of sweatpants and a big comfy shirt when you get home, you’re wearing the wrong clothes for most of the day. That’s why just ‘dressing the part’ alone isn’t enough. It helps you fit in, there’s no doubt about that. But just fitting in is thinking small. Our clothing is intended for people who want to make the most out of their day. We know what it’s like to give up on being comfortable for the sake of dressing well. To look sharp, but feel stuck.


A phenomenon called ‘enclothed cognition’ helps us understand how dressing the part does make a difference. It explains why we feel and sometimes think or act differently when we wear different clothes. Professors Adam Hajo and Adam D Galinsky of Northwestern University explored this idea in a study examining the psychological effects of wearing a lab coat. Seeing an increase in participants’ performance of attention-related tasks while wearing a lab coat, they eventually concluded that “the influence of clothes thus depends on wearing them and their symbolic meaning.”

enclothed cognition

Lab coats’ associations with attentiveness, attention to detail, and sound critical thinking, actually increases the psychological processes of the people who wear them. But what about elegant smart casual clothing? What about suits, pantsuits, well-fitting shirts? What about blouses, chinos, skirts, and blazers?

“When we put on a piece of clothing we cannot help but adopt some of the characteristics associated with it, even if we are unaware of it.”
elegant smart casual clothing

Our clothes feature what we like to call ‘three-tier comfort.’ What are the three tiers? The first level of comfort is comfort with where our clothes are coming from. We work with the best designers, fabric suppliers, families, and factories around. That gives us confidence in the raw materials, in the ideation phase, in the integrity of the design, and in how it’s all put together so you can feel good about how your clothes are made.

Secondly, comfort is manifested in the fit, fabric, cut, and handfeel of your clothes. That’s what most people mean when they talk about comfort. If you don’t feel good in your clothes, who cares about the rest?

The third type of comfort is our ultimate goal. It’s what we think about when we sit down at the drawing board, and it’s what we go back to before we release our clothes into the world. Our top priority is what our clothing will do for you. This level of comfort is one of style, practicality, and durability. It comes from knowing that our clothes go all day, all over the world, and that they can keep up with our unpredictable and urban lifestyles. It comes from wearing clothes that help us be our best self.

Tellin clothes are designed to be mixed and matched. Our versatile, performative selection gives us more choice with fewer articles of clothing. They seamlessly transition with us from day to night, from weekday to weekend, from a cold morning in one city to a blistering afternoon in another. It’s as easy as switching out a blazer or a pair of pants.

“We don’t dress for the job we want, or even for the job we have. We dress for the curveballs life throws at us.”

As you can tell, we’re most comfortable when we dress elegantly. In fact, we need to be well dressed. And we want clothes that are made for every moment, casual or not, ‘business’ hours or not. We’re not satisfied with just ‘fitting the part’, of ‘dressing the part.’ We don’t dress for the job we want, or even for the job we have. We dress for the curveballs life throws at us. We dress for ourselves, our families, and our image, and we always adhere to our values.

Find out more about the relationship between dressing well, feeling awesome, and how it can help you get you where you want to be in our next article.


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